My task: To advise on launch strategy, develop brand messaging, create pre-launch lead magnets (Interactive quizzes) and write the launch copy, emails and sales page for BE Creative’s signature program, Build A Brand Your Love.
The result: Successful program launch with the optimum number of participants for her beta launch. Built a repeatable sales system for the second cohort, 6 months on, and rewrote the quiz based on new customer insights from the first students.
Be Creative
Featured work
Launch copy email sequences, Long form sales page, Brand voice audit, Quiz strategy and copy
Attract purpose-driven female founders to get confident with brand-building in a new group coaching program.
scope of work
Goal
“Ella has been an essential part of my upcoming launch for a year now. I was so impressed with how she immersed herself in my brand and my business, totally ‘got me’ and has been an incredible support. I love having her as one of my trusted advisors in my business and really hope to keep working with her.”
julia heffer, be creative
My task: To lead on copywriting and provide marketing support to the team for the launch of the second cohort.. I carried out voice of customer research, developed messaging and wrote home page copy, social media content, newsletters, emails and sales page copy.
The result: Surpassed launch goal and doubled sales from 53 students first time round to 106 paying students resulting in multi-6 figure sales revenue. In my 12 weeks on the project, the email list more than doubled from 2674 to 5563 subscribers. And the social media following grew by 1693 followers from 4182 to 5855 in Instagram.
8 Paint Infinite Arts
Featured work
Long Form Sales Page, Launch Copy Email Sequences, Customer Research, Website Copy
Launch a wildly successful art course and increase conversions of Learning to See, Spring 2021
scope of work
Goal
My task: To guide the launch strategy, advise on research, develop messaging and tone of voice, and creating all the copy assets to plug and play into the launch funnel.
The result: Tracey booked out her 2022 course with 15 students (her ideal number). The launch emails achieved an average open rate of 71%. and she converted 11% of her email list into sales. She has since gone on to relaunch her second cohort using the same* sales page and email copy, to get repeated value from her one-off copywriting investment. Pay once, get lifetime value.
Tracey Ross Art
Featured work
Launch copy email sequences, Long form sales page, Brand voice audit
Launch a signature art course with ‘rinse and repeat’ sales copy to attract like-minded artists.
scope of work
Goal
My task: To relaunch Pen To Peg 3 day launch your fashion fashion brand bootcamp, and followed by her signature course, Table to Label.
The result: A professional launch with a streamlined system and sales funnel for future launches.
Pen to Peg
Featured work
Launch copy email sequences, Long form sales page, Public relations
An ambitious fashion brand design course to take your clothing design project from idea to concept all the way to market.
scope of work
Goal
“Ella was a valuable asset on the launch of my signature course Table 2 Label. What started out as a copy audit became a commission for a new sales page and suite of story-led launch emails. Her copywriting skills took a lot of the pressure off handling all the moving parts of the launch. I had some nice surprises working with her like extra publicity and press coverage. Ella is super supportive, a strategic thinker and a great asset to have on your team.”
pen to peg
My task: Launch strategy, messaging and copy sequences for Paula’s new membership community, Chat With Paula
The result: Fast turnaround launch copy, that welcomed 30 new members to the membership at the outset and has since become a rolling evergreen programme that has seen dozens of new members join since initial launch.
Chat with Paula
Featured work
Launch copy email sequences, Long form sales page, Public relations
New membership launch with ambitious goals
scope of work
Goal
“Ella is a breath of fresh air and a joy to work with. Her approach to your contract will be carefully thought through and she will share her feedback with your plans as she sees it. This is invaluable especially if you are not used to working with a copywriter. I learnt so much about the what's and how's that I was not aware of!”
paula tadzik
My task: To create a brand story around a luxury wellness and lifestyle brand that reflected their ethics and ethos.
The result: A story that spoke to the heart of the brand, aligned with the companies values and created an emotional connection with the customer
Olive and Ash
Featured work
Brand story
Brand voice development
Creating a brand persona for a new product
scope of work
Goal
My task: To create a messaging strategy for the new brand and rewrite the home page copy.
The result: A beautiful new home page for the website, with a strong value proposition that reflects the brands ethos, core values and new services. Clear copy that aligns the right-fit audience with Positively Parenthood.
Positively Parenthood
Featured work
Home page web copy, Customer research, Value proposition development, Messaging strategy
A full scale rebrand for Instagram influencer The Parent and Baby Coach
scope of work
Goal
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You’re a creative powerhouse. I’m a marketing whizz.
Let’s be amazing together and make an impact.
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