Become a better writer with Cracking Copy

Cracking Copy is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy.

What to Expect

Listen, laugh and learn with us, Ella Hoyos and Minnie McBride as we share our words and wisdom in each snack-sized episode. Expect some lightbulb moments, interesting guests and practical takeaways as we crack the copy code together.

What We Chat About

We dive into a different aspect of writing for business in each episode, debunk the myths about how we should write and explore the ways that writing can be fun, conversational and creative while also being high-impact for serious results.

This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line.

Who This Podcast is For

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Ella Hoyos & Minnie McBride

We're a copywriting duo with a passion for marketing and social media. We help business owners to improve their writing skills, through sharing our knowledge and passing some words of wisdom that we've picked up along the way.

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behind the mics

i'm all ears

Have you ever thought about hosting a podcast? If podcasting is on your to-do list then come and join us on a free challenge coming soon. Mapped out in 3 days, this challenge gives you the chance to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes. 

You will then have the chance to enrol on our Launch Your Indie Podcast course in the New Year which will give you all the knowledge and confidence you need to get your show up and running. Sign up here to get on our waiting list and we will let you know all the details as they come.

Launch Your Indie Podcast

coming soon

Words tell, but stories sell.

Get your mitts on my story starter guide and find new ways to tell stories that connect and build your relationships online. Use the prompts to recall pivotal moments and relatable slices of life that you can share in your emails or on your socials. Learn how to build a bridge back to your business message. Make it memorable and keep your audience hungry for more.


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Story Starters

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