The Flurry Blog
a flurry of ideas, minus the overwhelm
Dig into practical tips, fresh perspectives, and no-fluff advice on copy, content, PR, and making your brand impossible to ignore.
This post argues that alignment is step one of a much longer process, not the finish line, and walks through what changes once messaging gets tested with actual buyers instead of settled in a workshop.
This post walks through eight ways to get the messaging work out of the folder and into your proposals, your sales calls, and your website copy.
This post is about going in with my eyes open this year, and starting to build toward the stage next year.
Unignorable messaging for growing B2B companies. Fix the message before the marketing, so you can sell as well as you deliver.
This post is about why listening for all three matters more than getting the one-liner right, and why specificity and verticalisation aren’t the same thing.
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